Rolex, the leading brand of the Swiss watch industry, is headquartered in Geneva and enjoys an unrivalled reputation for quality and expertise the world over.
The company is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism invented in 1931.
Since 1967, the relationship between Rolex and golf has continuously grown and prospered thanks to the brand’s trendsetting initiative in the field of sports sponsorship. Today Rolex is golf’s leading supporter and is associated not only with the most important and prestigious entities governing the sport worldwide, but also with its principal professional tours, competitions and players, encouraging the development of the sport at all levels around the world.
Rolex partners three Majors in men’s golf that constitute the pinnacle of achievement for the world’s best players each year. The brand has been Official Timekeeper for over 30 years of The Open Championship, the sport’s oldest title, and partners the Masters and the U.S. Open Championship. It is Official Timekeeper of prime tournaments such as the World Golf Championships, as well as of golf’s main tours: the PGA Tour, the European Tour and the Asian Tour. The brand additionally sponsors team competitions such as The Presidents Cup, and the Ryder Cup in Europe.
In women’s golf, Rolex celebrates more than 30 years with the LPGA as its Official Timekeeper. It is also the Official Timekeeper of five Majors, including The Evian Championship, and the Solheim Cup, the premier women’s team event. Rolex is also Title Sponsor of the Rolex Women’s World Golf Rankings, the first-ever world rankings system for women’s golf.
In addition, Rolex is proud to back many of the sport’s talented players and counts among its Testimonees The Big Three – Arnold Palmer, Jack Nicklaus and Gary Player – American golf legend Tom Watson, as well as Fred Couples, Bernhard Langer, and Major winners Tiger Woods, Martin Kaymer, Jason Day, Jordan Spieth, Adam Scott and Phil Mickelson.
Among LPGA Tour golfers, Rolex Testimonees include legends Annika Sörenstam and Lorena Ochoa, together with world-class players Lydia Ko, Alexis Thompson and Yani Tseng.
Driven by a passion for excellence and its long-standing commitment to golf, Rolex continues to foster the strong ties that bind two prestigious worlds in their shared pursuit of perfection and seeks to promote sportsmanship, high performance and the future of the game.