THE PLAYERS' FLAGSHIP.

BMW PGA Championship.

Every year, one of the most important golf tournaments in the world takes place at the headquarters of the European Tour at the iconic Wentworth Club, near London: the BMW PGA Championship. The annual "Players' Flagship", the most important European event after the Open Championship, boasts one of the highest prize purses on the European Tour. The elite of the golfing world take on the legendary West Course, cheered on by huge galleries of golf fans. More than any other event, the tournament embodies tradition, splendour and honour, and was first contested in 1955. BMW has been both partner and title sponsor of the event since 2005.
2014 BMW PGA Championship Highlights
2014 BMW PGA Championship Highlights
The 60th anniversary of the BMW PGA Championship boasted everything that has made the tournament the "Players’ Flagship". Not only sporting drama played out in front of tens of thousands of passionate golf fans on the West Course, but also a week blending tradition with modern spirit and packed with highlights.

2014 Recap

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From start to finish, celebrations for the 60th anniversary of the European Tour’s flagship event – and the tenth under the BMW banner – were pure perfection. Few could have predicted at the start of the final round that Northern Ireland’s McIlroy would make up seven strokes on Thomas Björn (Denmark), the overnight leader, to storm through to a stunning victory. The former world No1 produced one of the great rounds in the history of the championship, a 66 that included an eagle and six birdies (five on the inward nine), for a 14 under par total of 274 and victory by one stroke over Shane Lowry (Ireland), and two over Björn (75) and Luke Donald (England), the former champion, who had a round of 70.

"I would like to offer my heartfelt congratulations to Rory McIlroy for a fantastic victory in the 2014 BMW PGA Championship," said Dr Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW. "I would like to say how honoured we are to be title partner of this prestigious event for the tenth consecutive year. There is such a great atmosphere here. You can really sense the passion for this event and for this iconic golf course. This place always has a very special feeling. Some great names battled it out this year, but Rory McIlroy did an outstanding job of taming the West Course."

Among McIlroy’s birdies, he chipped in at the 10th, got up and down from sand at the 12th and 18th, and rolled in a putt of around eight metres at the 13th. It was a masterclass in all aspects of the game. "I was able to relax on the golf course and to play the way I wanted to," said McIlroy, who won a first prize of 791,660 Euros. "Everything came together. It seemed that everything fell my way. This win just validates all the hard work that I've put in this year."

IMPRESSIONS FROM WENTWORTH

Tee-Time in Hyde Park

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Justin Rose, Matteo Manassero and Paul McGinley got the BMW PGA Championship’s diamond jubilee celebrations off to a flying start when they took part in a competition called "It’s Tee Time – Nearest the Pin Challenge" on a specially designed three-hole course in London’s most iconic of Royal parks, Hyde Park.

The same morning, a course has been set for the future: BMW and the European Tour met in London to announce they would be extending their successful partnership by a further four years, taking it through to 2018. Dr Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW, and George O’Grady, Chief Executive of the European Tour, underlined the continuation of their cooperation with a symbolic handshake.

Since the partnership was launched in 1989, BMW has gone on to promote and support high-quality events on the European Tour. In the next four years this will remain the BMW International Open as the only European Tour event in Germany, the BMW Masters in China, and the BMW PGA Championship. BMW has also been involved with the Ryder Cup since 2006, first as a sponsor and then, from 2010, as an Official Partner and will continue to remain fully involved up to and including the 2018 match against the United States in France. Within the scope of the extensive partnership, BMW remains the "Official Car to the European Tour" and "Official Partner of the European Tour”.

Golf, glitz and glamour on the West Course
Golf, glitz and glamour on the West Course
Stars of stage, screen and sport came out to play at the Wentworth Club on Wednesday. The Pro-Am tournament ahead of the BMW PGA Championship once again attracted some of the biggest names in sport and entertainment. And whilst fun was the order of the day, there was also a more serious side to the popular event: the players donated their Pro-Am appearance fees to the tournament’s Official Charity 'Challengers', which also benefitted from donations made by the amateurs. In total the charity, which helps disabled children and young people, received over £ 30,000 from the Pro-Am.

2015 BMW PGA Championship

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The 2014 tournament, which marked the 60th anniversary of the PGA Championship and the 25th staging of the event under the BMW banner, was all about Rory McIlroy’s long-awaited return to form after 18 months without a title. What stories will emerge from the legendary tournament on the iconic West Course next year? The 2015 edition of the event – the eleventh in succession under the partnership between BMW, The European Tour and Wentworth Club – is ready to welcome back the world’s leading players from May 19-24. Advance tickets for the 2015 BMW PGA Championship are on sale now.

DRIVEN BY PASSION.