The commitment of BMW to the game of golf worldwide has been further strengthened with today’s announcement that the company is to become the Worldwide Partner of The Ryder Cup for the matches between the United States and Europe at Whistling Straits in 2020 and in Rome in 2022. The enhanced partnership is a natural progression for BMW, whose connection with The Ryder Cup dates back to 2006. The premium car manufacturer is also pleased to announce the extension of the partnership with the European Tour until 2022, while continuing as the title sponsor of the prestigious BMW PGA Championship at Wentworth and the promoter of the BMW International Open in Munich.
“We are delighted to join forces with the PGA of America and Ryder Cup Europe in a shared mission to drive golf’s top international event to even greater heights,” said Bernhard Kuhnt, President and CEO of BMW of North America. “As a supporter of golf globally for the past 30 years, golf remains the perfect platform for our brand to engage our network of owners, dealers and golf fans across the world.”
The BMW links with the Ryder Cup began in 2006 when it was the Official Car Partner at the K Club in Ireland. The company has since had a presence at each Ryder Cup match, both in Europe and the United States, and took a leading role as an Official Partner at Celtic Manor (Wales) in 2010, Gleneagles (Scotland) in 2014, and Le Golf National (France) this year. Now BMW is to extend its influence on both sides of the Atlantic.
“Backed by more than a century of exceptional performance, BMW’s history of technological advances and high standards make it one of the most respected companies in the world and a perfect partner for the Ryder Cup,” said Seth Waugh, Chief Executive Officer of the PGA of America. “BMW’s connection to golf and our global spectator base establishes a partnership that will elevate the global nature of the Ryder Cup.”
“Like The Ryder Cup, BMW is a global brand so we are delighted to extend our long-standing partnership,” said Guy Kinnings, European Ryder Cup Director. “BMW has been an important part of the Ryder Cup’s growth and success over the past 12 years, so we are extremely pleased this will continue not only in Italy in 2022, but also when we travel to United States in 2020.”