During the 44th Ryder Cup, Worldwide Partner BMW is providing its customers with exclusive live broadcasts in their car. The first such service of its kind is available in many BMW models, spearheaded by the BMW i7, and can be accessed around the world, with the exception of Great Britain, Ireland and China.
The BMW Theatre Screen in the all-new BMW 7 Series vehicles offers a very special Ryder Cup experience. The panoramic display, which lowers from the roof and features a 32:9 format and 8K resolution, transforms the rear seats into an exclusive private cinema on wheels. Thanks to the car’s own 5G-ready antenna system, BMW customers also benefit from the best possible streaming speed.
"We want to bring the excitement of golf’s greatest team contest to as many people as possible. This fantastic innovation from BMW will help us to do precisely that. BMW customers around the globe will have the chance to follow every shot in Rome, wherever they are," said European captain Luke Donald.
The exclusive Ryder Cup broadcast is also available in BMW iX, BMW i4, BMW X5, BMW X6, BMW X7, BMW XM, BMW X5 M and BMW X6 models.