Rolex, the Swiss watch brand headquartered in Geneva, enjoys an unrivalled reputation for quality and expertise the world over. The company is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism invented in 1931.
Rolex has over the last 50 years become part of the very fabric of golf and supports the game at all levels. From elite players and legends of the sport, men and women’s Major championships and the foremost professional tours to the world’s leading team events, global amateur tournaments and international organizations, Rolex is there. Marking its golden jubilee in 2017, the association between Rolex and golf is steeped in quality, reliability and pioneering spirit.
Rolex partners three Majors in men’s golf that constitute the pinnacle of achievement for the world’s best players each year. The brand has been Official Timekeeper for over 30 years of The Open, the sport’s oldest championship, and partners the Masters and the U.S. Open Championship. It is Official Timekeeper of prime tournaments such as the World Golf Championships and the Rolex Series events, as well as of golf’s main tours: the PGA Tour, the European Tour and the Asian Tour. The brand additionally sponsors team competitions such as the Presidents Cup, and The Ryder Cup in Europe.
In women’s golf, Rolex celebrates more than 30 years with the LPGA as its Official Timekeeper. It is also the Official Timekeeper of all five Majors, including The Evian Championship, and of the Solheim Cup, the premier women’s team event. As Title Sponsor of the Rolex Women’s World Golf Rankings, the brand supports the first-ever world rankings system for women’s golf.
Rolex’s partnerships with many of the sport’s talented players began with The Big Three – the late Arnold Palmer, Jack Nicklaus and Gary Player – in 1967. Today, the family of Rolex Testimonees extends to American golf legend Tom Watson, as well as Fred Couples, Bernhard Langer, and Major winners Jason Day, Martin Kaymer, Phil Mickelson, Adam Scott, Jordan Spieth and Tiger Woods.
Among LPGA Tour golfers, Rolex Testimonees include legends Annika Sörenstam and Lorena Ochoa, together with world-class players Brooke Henderson, Lydia Ko and Alexis Thompson.
Over five decades, Rolex’s connection with golf has only grown stronger, deeper and gained a global reach. Supporting its ambitions, helping to develop its future growth and well-being, Rolex is the sport’s most passionate supporter, and it will be there long into the future.