ROLEX AND GOLF
Rolex supports the most prestigious events, players and organizations in golf and also encourages the development of the game worldwide through its involvement in amateur and junior ranks. The brand is a key presence at men’s and women’s Majors and at leading team events, namely The Ryder Cup, the Solheim Cup and the Presidents Cup. Its contribution to excellence in golf is based on a rich heritage stretching back more than 50 years, starting in 1967 with Arnold Palmer, joined by members of The Big Three, Jack Nicklaus and Gary Player. After this legendary trio blazed a trail by popularizing the game globally, modern-day legend Tiger Woods has successfully followed in their footsteps and helped the sport soar to new heights. Today’s champions and fellow Major winners Brooks Koepka, Jordan Spieth and Lexi Thompson, among other Testimonees, have maintained this legacy of excellence, while members of the New Guard, represented by the likes of Joaquin Niemann and Maria Fassi, have the qualities to do likewise when their time comes. Throughout this enduring partnership, Rolex has championed both innovation and respect for the traditions and spirit of the ancient game. As part of this integral association with the sport, Rolex has been the Official Timekeeper and a proud partner of the BMW International Open since 2002.
Rolex, a Swiss watch manufacture headquartered in Geneva, is recognized the world over for its expertise and the quality of its products. Its Oyster Perpetual and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. The word “Perpetual” is inscribed on every Rolex Oyster. But more than just a word on a dial, it is a philosophy that embodies the company’s vision and values. Hans Wilsdorf, the founder of the company, instilled a notion of perpetual excellence that would drive the company forward. This led Rolex to pioneer the development of the wristwatch and numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism, invented in 1931. Rolex has registered over 500 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Furthermore, Rolex is actively involved in supporting the arts and culture, sport and exploration, as well as those who are devising solutions to preserve the planet.