Our partners.

Due to the COVID-19 pandemic, organisers BMW and the European Tour have decided to cancel the BMW International Open 2020 to ensure the safety of everyone involved. BMW would like to extend their heartfelt thanks to all the partners for the trust-based collaboration.

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BMW International Open 2020.

BIO Partner Emirates

Emirates, one of the world’s most recognized airline brands, is a leading supporter of major golf tournaments across the globe and the Official Airline sponsor of 22 golf events worldwide. As a Partner of the European Tour, nineteen form part of the European Tour International Schedule, and the Race to Dubai of which Emirates is also a sponsor. With the 2019 edition at the Championship Course at Golfclub München Eichenried, the Dubai-based airline reaffirms its status as Official Main Partner and Official Carrier of the BMW International Open for the 17th successive year. Emirates is the longest Official Main Partner in the history of the most renowned golf event in Germany. 


With ten daily flights out of Munich, Frankfurt, Dusseldorf and Hamburg, travellers from Germany enjoy enhanced access to Emirates’ global network, with ideal connectivity on the world’s biggest fleets of Airbus A380s and Boeing 777s to over 150 destinations in 86 countries on all continents, including many world-class golf destinations. 


Emirates’ home Dubai offers some of the world’s finest golf greens, created by the leading Golf architects. In the winter months from November to March, Dubai is the perfect place on the globe to play golf. The quality and diversity of the courses are exceptional, ranging from desert golf, mature parkland-style golf and beachfront golf to floodlit night golf against the backdrop of the spectacular Dubai skyline.


Beyond the European Tour Emirates sponsors The Emirates Australian Open, The Australian PGA Championship (Australia-Australasian Tour), the Indonesia PGA Championships (One-Asia Tour) and finally the Boeing Classic (USA) on the PGA Champions Tour in America.

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BIO Partner Rolex


Rolex supports the most prestigious events, players and organizations in golf and also encourages the development of the game worldwide through its involvement in amateur and junior ranks. The brand is a key presence at men’s and women’s Majors and at leading team events, namely The Ryder Cup, the Solheim Cup and the Presidents Cup. Its contribution to excellence in golf is based on a rich heritage stretching back more than 50 years, starting in 1967 with Arnold Palmer, joined by members of The Big Three, Jack Nicklaus and Gary Player. After this legendary trio blazed a trail by popularizing the game globally, modern-day legend Tiger Woods has successfully followed in their footsteps and helped the sport soar to new heights. Today’s champions and fellow Major winners Brooks Koepka, Jordan Spieth and Lexi Thompson, among other Testimonees, have maintained this legacy of excellence, while members of the New Guard, represented by the likes of Joaquin Niemann and Maria Fassi, have the qualities to do likewise when their time comes. Throughout this enduring partnership, Rolex has championed both innovation and respect for the traditions and spirit of the ancient game. As part of this integral association with the sport, Rolex has been the Official Timekeeper and a proud partner of the BMW International Open since 2002.



Rolex, a Swiss watch manufacture headquartered in Geneva, is recognized the world over for its expertise and the quality of its products. Its Oyster Perpetual and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. The word “Perpetual” is inscribed on every Rolex Oyster. But more than just a word on a dial, it is a philosophy that embodies the company’s vision and values. Hans Wilsdorf, the founder of the company, instilled a notion of perpetual excellence that would drive the company forward. This led Rolex to pioneer the development of the wristwatch and numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism, invented in 1931. Rolex has registered over 500 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Furthermore, Rolex is actively involved in supporting the arts and culture, sport and exploration, as well as those who are devising solutions to preserve the planet.

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BIO Partner Süddeutsche Zeitung
Süddeutsche Zeitung remains No. 1 in reach and by paid circulation among the national quality dailies. Süddeutsche Zeitung is an opinion leading newspaper providing in-depth and quality journalism. No matter if for the latest news, for background reports or for expert analysis, SZ provides the readers with most reliable information from politics, business, culture, sports and science. Every Friday the Süddeutsche Zeitung Magazin is published as a supplement to the newspaper. The magazine inspires with a mix of ambitious reports and stories, creative photo galleries and high-class interviews. In the SZ am Wochenende readers find additional sections such as „Buch Zwei“, „Stil“ and „Gesellschaft“ with long-term studies, different point of views and intelligent, subtle entertainment. In addition, editorials and trenchant comments give food for thought to strengthen and contribute to forming an opinion. The digital products of Süddeutsche Zeitung assure cutting edge news as well as analysis and investigation from all industries and sectors. The editorial offer serves as a reference point and makes unique quality journalism comprehensive and versatile – readers engage with multimedia features, videos, 360°-topics, photo galleries and also a sports live ticker. SZ Plus was introduced in March 2015 and for the first time the full content of the newspaper and the magazine are now also available on the web. Süddeutsche Zeitung stands for a strong journalistic brand and enjoys a loyal and demanding reading community – print and digital. Since 2000 “golf spielen” has been in the market. During this period the magazine of the Süddeutsche Zeitung has been permanently increasing in volume and quality. With a total circulation of more than 450,000 copies golf spielen is the most widely read golf title in Europe. golf spielen is enclosed 4 times a year in the Süddeutsche Zeitung and distributed in high numbers through all golf clubs in Germany, Austria and Switzerland, as well as on sale at kiosks. golf spielen extra printed on high-quality paper with a sturdy cover is successfully sold 4 times a year at kiosks, railway station bookshops and airports. The most widely read golf title in Europe is now online, too: www.golfspielen.de Playing golf is also a perfect opportunity for networking. This is one reason for the SZ to expand its competence in golf that has been acquired over years. Twelve years ago a B2B golf tournament was initiated, the Süddeutsche Zeitung Business Golf Cup. The twelve qualifying tournaments are an ideal opportunity for business teams to establish or refresh business contacts and to qualify themselves for one of the two divine international finals together with their business partners or clients. For the fourth time the partnership with the BMW International Open completes the commitment of the Süddeutsche Zeitung in the premium segment of professional golf sports.
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BMW International Open 2020.

BMW International Open 2019 Partner

Germany's most popular private radio station

With an average of 1 million listeners per hour and more than 3,3 million listeners per day (ma 2019 audio I), ANTENNE BAYERN is the most listened to private radio station in Germany. The same applies to its social media performance. With almost 950,000 Facebook fans, ANTENNE BAYERN is at the top of the radio social media charts in Germany, Austria and Switzerland.


ANTENNE BAYERN is the ‘top-scorer’ in the radio business. The program meets the desires and lifestyles of a wide target group. It services a broad audience consisting of various age groups in regions across Bavaria. High journalistic standards and talented moderators provide excellent information, service, music and entertainment. On air, ANTENNE BAYERN is realistic, informative and critical, but also a bit cheeky and humorous. The topics related to politics and economics, sports and culture, education and services are presented in an interesting and intelligible manner.


The ANTENNE BAYERN group consists of the program ANTENNE BAYERN, ROCK ANTENNE, the marketing & sales company SpotCom, the event and communications agency brandarena and the foundation ‘Stiftung ANTENNE BAYERN hilft’, for people in Bavaria who are in great need through no fault of their own.


ANTENNE BAYERN is Corporate Partner of the BMW International Open 2019

ANTENNE BAYERN, a long-standing partner of the BMW International Open, is once again proud to be corporate partner of the prestigious golf tournament this year. The radio station emphasizes its commitment to the sport of golf and is dedicated to making golf more popular in Bavaria.

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BIO Partner Julius Bär

Julius Baer is the leading Swiss wealth management group and a premium brand in this global sector, with a focus on servicing and advising sophisticated private clients. At the end of 2018, assets under management amounted to CHF 382 billion. Bank Julius Baer & Co. Ltd., the renowned Swiss private bank with origins dating back to 1890, is the principal operating company of Julius Baer Group Ltd., whose shares are listed on the SIX Swiss Exchange (ticker symbol: BAER) and are included in the Swiss Leader Index (SLI), comprising the 30 largest and most liquid Swiss stocks.


Julius Baer is present in over 25 countries and more than 60 locations. Headquartered in Zurich, we have offices in key locations including Dubai, Frankfurt, Geneva, Hong Kong, London, Luxembourg, Milan, Monaco, Montevideo, Moscow, Mumbai, Singapore and Tokyo. Our client-centric approach, our objective advice based on the Julius Baer open product platform, our solid financial base and our entrepreneurial management culture make us the international reference in private banking.


For more information visit our website at :

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BIO Partner Konica Minolta

As the official "Print Partner" of the BMW International Open, Konica Minolta is ensuring smooth processes on site for the fifth time in a row. A challenging task: Around 65,000 visitors want to be kept up to date during the tournament week. The same applies to journalists who report in more than 60 countries. Konica Minolta's contribution to the success of the event is based on its expertise as an IT services provider. As a leading supplier of complete solutions for enterprise-wide document and print workflows, Konica Minolta covers the IT solution needs of companies through to the entire business infrastructure from a single source. In this area, Konica Minolta already has a long-standing global partnership with BMW.


Link to our website: 

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BMW International Open 2020.

BIO Partner Duravit

Design combining innovation and living bathrooms

The company philosophy is about “living bathrooms”, and this is reflected in the collaboration with high-profile designers, such as Philippe Starck, EOOS, Phoenix Design, sieger design, Christian Werner and Matteo Thun. For Duravit, they translate enduring, international trends into bathroom worlds that appeal to a sense of style that transcends regional peculiarities and fashion trends. The company focuses on good design, intelligently used technology and on top quality requirements. This results in premium, smart bathrooms that enhance the quality of life of their users on a lasting basis. Duravit’s product range includes sanitary ceramics, bathroom furniture, shower trays and bathtubs, whirl and wellness systems, shower-toilets.
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BMW International Open Partner PICARD

PICARD is a family business that has been committed to traditional craftsmanship, top quality and respect for people and the environment for more than 90 years.


Environmental, economic and social sustainability are of the utmost importance to us. We adopt sustainable energy and do our part in the energy revolution wherever possible. To take an example, we installed a large solar system on the roof of our company building as early as 10 years ago. It is vital to future generations that we practice responsible stewardship of our planet now.


All the leather processed by PICARD is regularly tested by an independent test institute (PSI Pirmasens) for harmful substances.

We also use this idea of sustainability as a common thread through all means of communication. Our new handbag hangtags are now printed on recycled paper that contains up to 25% leather residue. The hangtag seal itself consists of a 100% cotton thread and pressed wood chips, making it 100% compostable. AlsoIn the production area, too, we incorporate an aspect of “regeneration”, with our fillers consisting mostly of recycled paper and biodegradable air cushions.


PICARD has joined cads and is thus a member of a cooperation for guaranteed defined standards in leather products, and our products bear their quality marks. The cads guidelines and specifications for chemical ingredients are significantly more stringent than those of the European REACH regulation.


CADS is committed to sustainable, pollutant-free, environmentally sound and socially responsible production of leather goods.We are very proud to be part of this organisation, working together for active consumer protection.


DEUTSCHLAND TEST together with ServiceValue recently surveyed 1,591 companies across 128 industries on this topic. PICARD achieved above-average results with its COMMITMENT TO SUSTAINABILITY and was awarded the commendation: “Rating: very high”.

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BMW International Open Partners 2019
BMW International Open 2019 Partner

Ströer is a leading German provider of out-of-home media and offers advertising customers individualized and fully integrated, end-to-end solutions along the entire marketing and sales value chain. With its “OOH plus” strategy, Ströer is focusing on the strengths of the OOH business, underpinned by the Content and Direct Media segments. With this combination, the Company is in a position to continue expanding its customer relevance and, thanks to its strong market share and longterm contracts on the German market, has an excellent basis from which it can continue to reap more than its share of market growth over the coming years. 


The Ströer Group commercializes and operates several thousand websites in German-speaking countries in particular and operates approximately 300,000 advertising media in the out-of-home segment. The portfolio includes all forms of out-of- home media – from traditional poster media and exclusive advertising rights at train stations through to digital out-of-home media. Our core business is supported by the Content and Direct Media segments. With dialog marketing, Ströer offers its customers wrap-around performance-based solutions ranging from location or content-specific reach and interaction across the entire spectrum of dialog marketing through to transactions. Furthermore, in digital publishing, the Company publishes premium content across all digital channels, offering one of Germany’s widest reaching networks with its t-online.de and special interest sites. 

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BIO Partner Taitinger
Taittinger is one of the last great independent Champagne Houses owned and actively managed by the family named on the label. The family are guardians of Taittinger’s style, quality and integrity. The hallmark of their fine Champagnes is the high proportion of Chardonnay used in their winemaking which is key for producing wines of great elegance and finesse. Additionally, with its vineyard ownership of 288 ha, (one of the largest in Champagne), Taittinger can guarantee a flawless signature, and wines heralded worldwide for their consistent quality.
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