Max Kieffer enjoyed a successful career as an amateur and, since turning pro in 2010, has marched through the lower echelons to the top tier of European golf. The BMW Friend of the Brand has also made a mark on the European Tour. As well as the quality of his play, one of Kieffer’s greatest attributes is his mental strength, as he proved emphatically at the Open de España in April 2013. The Tour newcomer held his own against Raphaël Jacquelin, 16 years his senior, for nine holes and more than two hours ‘overtime’ before the Frenchman eventually emerged victorious in the longest play-off in the history of the European Tour. Kieffer will be flying the flag for Germany again at this year’s BMW International Open.