Official Car Partnerships


BMW as global partner of Golf.


BMW as global partner of Golf.

Official Car Partnerships.BMW as global partner of Golf.

Seit 1989 engagiert sich BMW im Profi-Golfsport. Längst ist BMW aus dem globalen Golfsport nicht mehr wegzudenken. Nicht nur wegen der herausragenden Events auf der European Tour und der PGA TOUR, die BMW im Namen tragen, sondern auch wegen der vielen weiteren internationalen Top-Turniere rund um den Globus, die BMW als Partner unterstützt.

  • NBO Classic Grand Final.
    NBO Classic Grand Final.

    The NBO Classic Grand Final traditionally forms the final event and grand finale of the Challenge Tour season, with the top 15 players earning their playing rights for the coming European Tour season. The tournament has been played at alternating venues since 1995, most recently in Muscat, the capital of Oman. The winner receives at least 17 points, which, when compared to the 12 points on offer at most tournaments on the Challenge Tour, can be of vital importance when it comes to the allocation of the 15 European Tour cards. BMW is “Official Automobile Partner” of the tournament.

    Dates for 2016/17 season: 4th to 13th November 2016

    Winner: Bernd Ritthammer (GER)

  • OHL Classic at Mayakoba.
    OHL Classic at Mayakoba.

    The OHL Classic at Mayakoba is a very special highlight, as it is the only tournament on the PGA TOUR to be held in Mexico. No wonder some big-name players, including Charley Hoffmann and Fred Funk, do not want to miss out on this welcome change. The latter even set a new record on El Camaleon, when he became the oldest PGA TOUR winner for 32 years with victory in 2007 at the age of 50 years and 257 days. BMW supports the tournament as “Corporate Partner”.

    Dates for 2016/17 season: 9th to 13th November 2016

    Winner: Grae Pat Perez (USA)

  • DP World Tour Championship Dubai.
    DP World Tour Championship Dubai.

    The DP World Tour Championship in Dubai is the event that the European golfing elite spend a whole year working towards: up for grabs at the season finale is overall victory in the Race to Dubai, as well as over one million dollars in prize money for the tournament winner. The big names all come out to play at this event. The top stars put their all into the final tournament of the season at the Greg Norman-designed course at the Jumeirah Golf Estates. As at the season finale on the PGA TOUR – the TOUR Championship – BMW is also involved in the highlight of the European Tour.

    Dates for 2016/17 season: 17th to 20th November 2016

    Winner: Matthew Fitzpatrick (ENG)

  • UBS Hong Kong Open.
    UBS Hong Kong Open.

    The Hong Kong Open is a particularly special event on the tournament calendar for Míguel Ángel Jiménez. It was here that the Spaniard broke his own record in 2013, when he defended his title and, at the age of 49 years and 337 days, strengthened his grip on the title of ‘oldest winner on the European Tour’. The “Mechanic” has since raised that bar yet further in May 2014. The record now stands at 50 years and 133 days. The event at the Hong Kong Golfclub has been a fixture on the European Tour since 2001. Some of the best players in the world have won here, including Bernhard Langer, Colin Montgomerie and Ian Woosnam. BMW supports the event as “Official Sponsor”.

    Dates for 2016/17 season: 8th to 11th December 2016

    Winner: Sam Brazel (AUS)

  • SMBC Singapore Open.
    SMBC Singapore Open.

    Having last been staged in 2012, the SMBC Singapore Open returned to the Asian Tour and Japan Golf Tour calendar in 2016. The tournament is regarded as one of the most prestigious and iconic events, particularly in Asia. This is due, in no small part, to the Serapong Course at the Sentosa Golf Club. Sentosa also hosted a World Final of the BMW Golf Cup International. The course’s greatest appeal is its unique location. Situated on Sentosa Island, on the outskirts of Singapore, the course offers players and spectators an incredible view of the harbour in the city state, and of the South China Sea. BMW is “Official Sponsor” of the tournament.

    Dates for 2016/17 season: 19th to 22nd January 2017

    Winner: Prayad Marksaeng (THA)

  • Commercial Bank Qatar Masters.
    Commercial Bank Qatar Masters.

    A prestigious event, which attracts the world’s top golfers and enjoys global coverage. Since 1998, the Commercial Bank Qatar Masters has been an ever-present on the European Tour calendar and is one of three tournaments in the Persian Gulf. Doha Golfclub is renowned for its combination of beauty and complexity. Designed by Peter Harradine, the championship course features eight lakes, desert-sand bunkers, and many shrubs and trees, all of which mean the winner of the tournament, which is sponsored by BMW as “Official Car”, can be very proud of their performance.

    Dates for 2016/17 season: 26th to 29th January 2017

    Winner: Jeunghun Wang (KOR)

  • WGC - Mexico Championship.
    WGC - Mexico Championship.

    In 2016, the powers that be on the PGA Tour decided to move the WGC - Cadillac Championship to a new venue and to give the event a new name. From Florida, the new WGC - Mexico Championship moves across the border to Mexico City and the Club de Golf Chapultepec. At an altitude of 2,000 metres above sea level, the pros will be pushed to their physical limits. A total prize purse of 9.75 million US dollars is up for grabs at the tournament, which BMW supports as “Official Vehicle” partner.

    Dates for 2016/17 season: 2nd to 5th March 2017

    Winner: Younghan Song (KOR)

  • Hero Indian Open.
    Hero Indian Open.

    The Hero Indian Open is excellent proof of just how popular golf is in India at the moment. The event has been held since 1964, but was included on the European Tour for the first time in 2015. The inspiration behind the growth of this tournament came from five-time Open champion Peter Thomson, who was among the first to recognise the golfing potential of India on his travels around the world, and promoted the international status of the event. Nowadays, the tournament in New Delhi attracts Indian stars like Anirban Lahiri and Jeev Milkha Singh, while European stars such as Míguel Ángel Jiménez also grace this special event, at which BMW is “Official Partner”.

    Dates for 2016/17 season: 9th to 12th March 2016

    Winner: S.S.P. Chawrasia (IND)

  • RBC Heritage.
    RBC Heritage.

    Just short of six million dollars in prize money attracts the stars of the PGA TOUR to the RBC Heritage on Hilton Head Island, South Carolina. The list of past winners is like a “who is who” of golf: Arnold Palmer, Jack Nicklaus, Nick Faldo, Bernhard Langer, Greg Norman, and Tom Watson, to name but a few. And another interesting fact: since 1969, every American Ryder Cup player has taken part in the event, with Davis Love III making the most appearances. BMW supports the event as “Official Vehicle” partner.

    Dates for 2016/17 season: 13th to 16th April 2017

    Winner: Bryan Wesley (USA)

  • BMW Charity Pro-Am presented by SYNNEX Corporation.
    BMW Charity Pro-Am presented by SYNNEX Corporation

    The BMW Charity Pro-Am presented by SYNNEX Corporation is played in a very special format: it is the only tournament on the Tour, the second tier of the PGA TOUR, at which amateurs and pros play against each other. The groups rotate between three courses at The Reserve at Lake Keowee, The Preserve at Verdae and Thornblade Club. The Pro competition is classified separately from the Pro-Am results. One of the tournament’s biggest highlights came back in 2004, when it was graced by two members of the “World Golf Hall of Fame”, Jack Nicklaus and Gary Player. Since 2001 the tournament has supported more than 120 charity organisations, with millions of dollars of donations received every year.

    Dates for 2016/17 season: 18th to 21st May 2017

  • Lyoness Open powered by Sporthilfe Cashback Card.
    Lyoness Open powered by Sporthilfe Cashback Card.

    The Lyoness Open powered by Sporthilfe Cashback Card, in Atzenbrugg in Lower Austria, is without doubt one of the highlights of the European Tour calendar. This is not only down to prize money amounting to 1.5 million Euros, but also the improvements made to the tournament venue. The greens at the Diamond Country Club, near Vienna, have been made larger and space created for grandstands. Local stars like Austria’s BMW Golfsport Ambassador Bernd Wiesberger and the international stars of the European Tour can now play in front of the galleries they deserve. Among those to have won the tournament, which BMW supports as “Official Car” and “Gold Sponsor”, are Germans Bernhard Langer and Alex Cejka.

    Dates for 2016/17 season: 8th to 11th June 2017

  • HNA Open de France.
    HNA Open de France.

    First held back in 1906, the Alstom Open de France is the oldest national open in continental Europe. Le Golf National near Paris is one of the most beautiful courses in France and will host the Ryder Cup in 2018. Three championship courses await the pros near Versailles, with the Albatros course particularly popular among the players: it has the characteristics of a links course but with modern features. BMW supports the event as “Official Partner”.

    Dates for 2016/17 season: 29th June to 2nd July 2017

  • RBC Canadian Open.
    RBC Canadian Open.

    The RBC Canadian Open organized by Golf Canada is a professional golf tournament held in Canada, first played 112 years ago in 1904. The Canadian Open is the third oldest continuously running tournament on the PGA Tour, after The Open Championship and the U.S. Open. Some of the great players of all-time have won the Canadian Open including Lee Trevino (1977 & 1979), Greg Norman (1984 & 1992), Tiger Woods (2000) and Vijay Singh (2004). Glen Abbey Golf Club was designed in 1976 by Jack Nicklaus and has hosted a record 27 Canadian Opens. BMW is "Platinum Partner".

    Dates for the 2016/2017 season: 24th to 30th July 2017

  • The Northern Trust.
    The Northern Trust.

    The Northern Trust has featured on the PGA Tour calendar since 2007 and is one of the four PGA Playoff tournaments at the conclusion of the FedExCup. The tournament dates back to 1967, when it was held for the first time as the “Westchester Classic” at Westchester Country Club, New York. Since 2008, it has rotated between different golf clubs in the state of New York. Vijay Singh is the record winner with four victories to his name. BMW has supported the event as “Official Vehicle” partner since the 2016/17 season.

    Dates for the 2016/2017 season: 22nd to 27th August 2017

  • Omega European Masters.
    Omega European Masters.

    Located in the picturesque Pennine Alps, the Omega European Masters is worth the trip to Crans Montana for the scenery alone. Designed by Seve Ballesteros, the course at Crans-sur-Sierre Golf Clubs is at an altitude of 1,500 metres above sea level. Thanks to the elevated plain, it was possible to give the course generous fairways, with hardly any rough to be seen. Seve Ballesteros won here three times, while Thomas Björn has two victories to his name. BMW is main sponsor of the event in Switzerland, where the stunning alpine scenery provides spectacular images every year.

    Dates for 2016/17 season: 7th to 10th September 2017

  • The TOUR Championship by Coca-Cola.
    The TOUR Championship by Coca-Cola.

    The TOUR Championship is the final tournament in the PGA TOUR Playoffs, which comprise four outstanding events. When the 30 players still in the running for the FedExCup after the BMW Championship tee off at East Lake Golfclub in Atlanta, Georgia, they will not only be battling for the title of this season’s best player, but also a bonus of ten million US dollars, which is awarded to the overall winner. The tournament record at the East Lake Golfclub is held by Tiger Woods, who carded a staggering 23 under par in 2007. BMW is also involved at the final highlight of the PGA TOUR season – the scene of some great sporting drama – as “Official Vehicle”.

    Dates for 2016/17 season: 20th to 24th September 2017