Driving Connectivity at BMW International Open

Alcatel-Lucent Enterprise is the Official Connectivity Partner of the BMW International Open 2025 for the 9th time. As the European IT provider for the tournament, ALE will deliver a high-performance network infrastructure that will ensure secure, uninterrupted connectivity for players, media, the organizing team and guests. The latest Wi-Fi 7 and LAN solutions will be installed for lightning-fast, uninterrupted connections, AI-powered network management for smooth operations, and IP telephony and unified communications from the European cloud for optimal collaboration between all participants.

ALE connects people, processes, and devices - flexibly in the cloud, on-premises, or hybrid. ALE's sustainable, sovereign, and privacy-compliant technologies are used around the world to create reliable connections - even on the golf course.

Die Bayern Tourismus Marketing GmbH

Bayern Tourismus Marketing GmbH (BayTM) is the official state tourism organisation of the Bavarian tourism and leisure industry and is institutionally funded by the Bavarian State Ministry of Food, Agriculture, Forestry and Tourism. The task of BayTM is to manage tourism for the entire Free State of Bavaria in all its diversity.

In its current campaign, it is setting new standards in communication. The aim of the campaign is to raise awareness of the beauty and value of the Bavarian landscape. A holiday in Bavaria is intended not only to offer unforgettable experiences of enjoyment, but also to show that every trip contributes to the preservation of unique cultural landscapes.

In addition, as the state tourism organisation, BayTM supports Bavaria’s tourism and leisure industry and promotes destinations and service providers.

SO CLOSE TO HEAVEN – BENEDIKTINER WEISSBIER

Keeping calm, making time to do good things, taking the greatest care with everything, and having respect for everything and everyone. These values are key to the way of life for Benedictine monks, and these principles also characterise the production and enjoyment of Benediktiner beer. Both our top-fermented Benediktiner Weissbier (wheat beer) and our bottom-fermented Benediktiner Hell lager are brewed follow original traditional recipes from Benedictine monks, using local brewing yeast from the town of Ettal. Forming an extraordinarily good experience, Benediktiner beers are so close to heaven, but still no stranger to earth.

Benediktiner’s premium beers are brewed following original Benedictine recipes using special brewing yeast from the village of Ettal. The beer is brewed under licence from Benediktiner Weissbräu GmbH in the town of Lich (the state of hesse).

Innovation. Lifestyle. Perfection.

Gérard Bertrand is the spearhead of a viticulture committed to a better future led by its founder, the eponymous winegrower. With the Languedoc's benchmark biodynamic wines, they create great wines that reflect all the nuances of their terroir. Recognized for this great talent as a blender as well as for the audacity and creativity, Gérard and his team are working to make the wines of southern France shine throughout the world.

The Drinks Business Magazine celebrates the stars of the wine world. They awarded the Master Winemaker of the Year trophy 2023 to Gérard Bertrand for the exceptional quality of his wines and his commitment to biodynamics. This award is also the result of one year of tasting the best wines on the planet.

DP World is reshaping the future of global trade to improve lives everywhere. Operating across six continents with a team of over 100,000 employees, we combine global infrastructure and local expertise to deliver seamless supply chain solutions. From Ports and Terminals to Marine Services, Logistics and Technology, we leverage innovation to create better ways to trade, minimizing disruptions from the factory floor to the customer’s door.

WE MAKE TRADE FLOW

Flughafen München GmbH (FMG), founded in 1949, operates Munich Airport along with its subsidiaries.

The Bavarian air traffic hub is Germany's second biggest airport and provides as a "full-service operator" services in every area of airport management.

Since its opening in 1992, Munich Airport has been one of the most important passenger terminals in Europe, number 2 in Germany and an important international air traffic hub.

As the operator of a premium hub, FMG manages its business efficiently and aims to become a role model for sustainable air traffic throughout the industry. In partnership, a modern company with sustainable connections is created that acts as an innovative competitor and trustworthy brand close to its stakeholders.

Discover coffee varieties with JACOBS: With 130 years of roasting expertise, JACOBS offers an unrivalled taste experience. Whether whole beans, ground coffee, soluble coffee, pads or capsules - find your Wonderful. JACOBS will be presenting a unique coffee experience at the event: the Nespresso®* Original compatible aluminium capsules from JACOBS preserve the intense aromas and offer a special taste experience - from mild to strong. New in the range: 100 % Arabica beans Single Origin Colombia and Guatemala.

JACOBS is one of the strong brands of JDE Peet's, the world's leading pure coffee and tea company. The history of JDE Peet's goes back over 270 years. Today, the company is present in over 100 countries with a portfolio of over 50 brands.

*Trademark of a company not associated with JDE Peet's

Kaerly - Official Design Furniture Partner of the 36th BMW International Open in Munich

The Danish interior brand Kaerly is pleased to announce its partnership with the BMW International Open in Munich, Eichenried. As the official design furniture partner and supplier of the Excellence Club Lounge, Kaerly brings its characteristic Scandinavian elegance and high-quality craftsmanship to the prestigious golf prestigious golf tournament.

"We are proud to be the official design furniture partner of the BMW International Open," says Allan Mølholm, co-founder of Kaerly. "This partnership allows us to bring our passion for timeless design and Scandinavian craftsmanship to an international to an international audience. We are looking forward to offering the guests of the Excellence Club Lounge a special experience."

Konica Minolta is "Print Partner" for the tenth time

The BMW International Open and Konica Minolta celebrate ten years of successful partnership. As the proud "Print Partner" of Germany's most prestigious professional golf tournament, we look forward to the fantastic atmosphere at the Munich Eichenried Golf Club. To ensure smooth operations for participants and the more than 50,000  visitors, we are contributing our comprehensive IT service expertise.

The BMW International Open sets the highest standards in organizational and process management. Konica Minolta, as a leading technology and managed service provider, is on-site to optimize document and print workflows and to deliver genuine "value through data" for all golf enthusiasts.

As the "Global Print Partner of the BMW Group," Konica Minolta wishes all involved great success!

Moutai – for moments that connect.

Moutai is proud to join the BMW International Open as an official supplier, bringing over 2,000 years of Chinese distillation craftsmanship into the exclusive world of top-level sports. This partnership unites artisanal mastery with athletic excellence – a perfect match for discerning connoisseurs.

This premium Chinese Baijiu stands not only for exceptional quality, but also for deep cultural roots. Produced exclusively in the Chinese province of Guizhou through a unique five-year process involving 156 meticulously coordinated steps, Moutai is considered one of the most exclusive spirits in the world. Its production is strictly regulated and limited in quantity – a symbol of authenticity and cultural heritage.

With its presence at the BMW International Open, Moutai brings more than just extraordinary flavor to the course – it brings a rich legacy and a spirit of global connection.

Startup spirit since 1880 - The RheinLand insurance group

The RheinLand insurance group is a family-run insurance group with headquarters in Neuss. In addition to Germany, the sales area also includes the neighboring Netherlands. As an innovative company, the RheinLand Insurance Group has been highly engaged in the digital transformation at all levels for several years.With around 900 employees, the RheinLand Group is one of the largest employers in the Düsseldorf-Cologne metropolitan region. The market-focused business model consists of three different sales channels: RheinLand Versicherungen (own external service), rhion.digital (Distribution of brokers) and Credit Life (Banks and Co-operative distribution). The continuous market success of RheinLand Insurance Group is based on multiple award-winning insurance products, comprehensive services, consistent customer focus and clear guidelines across all company areas.

Securitas Germany - Your safety is our mission

Securitas is the world's leading partner for intelligent protective services. Our solutions in security services, technology, fire protection and risk management enable our more than 150,000 customers to see a different world. We are present in 44 countries and our innovative and data-driven approach makes us a trusted partner for many of the world's best-known companies. Our 341,000 employees live our values of integrity, vigilance and helpfulness, and our goal is to help make your world a safer place.

Exclusive Sky Fan Lounge at the BMW International Open

Sky Sport Golf is the dedicated golf channel and home to many golf tournament series. Sky presents the full program of golf, with the tournaments of the PGA Tour and the DP World Tour live. You can watch the four majors live with Sky - The Masters, the US Open Championships, The Open and the PGA Championship.

As last year, Sky wants to give its customers again a special treat at the BMW International Open 2025. Directly next to the 9th hole, Sky subscribers will have access to the exclusive Sky Fan Lounge. With free drinks, lounge visitors have the best view and can have look over the shoulder of the Sky Sport editorial team or meet one of the German-speaking golf stars at an exclusive autograph session. Sky customers can register themselves +1 directly on site for free access to the Sky fan lounge.

Ströer is a leading German media house and is focusing on the strength of the OOH business with its “OOH+” strategy, supported by the ‘Digital & Dialog Media’ and ‘DaaS & E-Commerce’ segments. Ströer's media portfolio offers options for intelligently linking effective communication measures in the digital and public areas. The company has around 11,500 employees at around 100 locations. In fiscal year 2023, Ströer generated revenue of EUR 1.91 billion. Ströer SE & Co. KGaA is listed on the MDAX of Deutsche Börse.

Who we are

The Süddeutsche Zeitung reaches millions of readers every day across all its channels. Our constant striving is to reveal the truth behind the headlines. Through that striving, our aim is to remain what we have become over the past 80 years: the newspaper that sets standards in Munich, throughout Germany, and far beyond.

Champagne Taittinger


Champagne Taittinger embodies French elegance, living family tradition, and exquisite craftsmanship. As one of the last great Champagne houses still in family ownership, it is now led by the seventh generation – Vitalie and Clovis Taittinger. Together with their passionate team, they unite heritage with innovation, continuing the story of a house that has stood for quality, vision, and unforgettable moments since 1932.

Defined by the refined character of the Chardonnay grape, every cuvée carries a signature style: finesse, freshness, and timeless elegance. Taittinger is more than just Champagne – it is a mission of happiness.