Bayern Tourismus Marketing GmbH

Bayern Tourismus Marketing GmbH (BayTM) is the official state tourism organisation of the Bavarian tourism and leisure industry and is institutionally funded by the Bavarian State Ministry of Food, Agriculture, Forestry and Tourism. The task of BayTM is to manage tourism for the entire Free State of Bavaria in all its diversity.

With its new campaign "Bayern geHÖRT erlebt", Bayern Tourismus Marketing GmbH puts the spotlight on a distinctive way of life. The campaign aims to make Bavaria tangible as a rich auditory experience – from traditional brass music to modern interpretations such as alphorn techno or dialect rap. A holiday in Bavaria is meant to represent not only relaxation, but also to demonstrate that vibrant tradition and a strong sense of community go hand in hand here – leaving a lasting impression long afterwards.

BMW Financial Services

BMW Bank GmbH is one of Germany’s leading automotive banks, with branches in Italy, Spain and Portugal. Over 1,145 employees serve around one million customers (as of 31 December 2025).

The range of products for private and business customers extends from financing and leasing to car and motorbike insurance, as well as deposit products and credit cards.

As of 31 December 2025, the company had total assets of €29.1 billion and deposits of around €10.9 billion.

BMW Bank GmbH is part of BMW Group Financial Services. Almost one in two new BMW and MINI vehicles is financed or leased through BMW Group Financial Services.

Airport Munich

Flughafen München GmbH (FMG), founded in 1949, operates Munich Airport along with its subsidiaries.

The Bavarian air traffic hub is Germany's second biggest airport and provides as a "full-service operator" services in every area of airport management.

Since its opening in 1992, Munich Airport has been one of the most important passenger terminals in Europe, number 2 in Germany and an important international air traffic hub.

As the operator of a premium hub, FMG manages its business efficiently and aims to become a role model for sustainable air traffic throughout the industry. In partnership, a modern company with sustainable connections is created that acts as an innovative competitor and trustworthy brand close to its stakeholders.

Innovation. Lifestyle. Perfection.

Gérard Bertrand is the spearhead of a viticulture committed to a better future led by its founder, the eponymous winegrower. With the Languedoc's benchmark biodynamic wines, they create great wines that reflect all the nuances of their terroir. Recognized for this great talent as a blender as well as for the audacity and creativity, Gérard and his team are working to make the wines of southern France shine throughout the world.

The Drinks Business Magazine celebrates the stars of the wine world. Recently, they awarded the Master Winemaker of the Year trophy 2023 to Gérard Bertrand for the exceptional quality of his wines and his commitment to biodynamics. This award is also the result of one year of tasting the best wines on the planet. 

Kaerly-Official Interior Partner-BMW International Open

The Danish interior brand Kaerly is pleased to announce its partnership with the 35th BMW International Open in Munich, Eichenried. As the official design furniture partner and supplier of the Excellence Club Lounge, Kaerly brings its characteristic Danish elegance and high-quality craftsmanship to the prestigious golf prestigious golf tournament.

"We are proud to be the official design furniture partner of the BMW International Open," says Allan Mølholm, Founder of Kaerly. "This partnership allows us to bring our passion for timeless design and Danish craftsmanship to an international audience. We are looking forward to offering the guests of the Excellence Club Lounge a special experience."

Konica Minolta is "Print Partner" for the tenth time

The BMW International Open and Konica Minolta celebrate ten years of successful partnership. As the proud "Print Partner" of Germany's most prestigious professional golf tournament, we look forward to the fantastic atmosphere at the Munich Eichenried Golf Club. To ensure smooth operations for participants and the more than 50,000  visitors, we are contributing our comprehensive IT service expertise.

The BMW International Open sets the highest standards in organizational and process management. Konica Minolta, as a leading technology and managed service provider, is on-site to optimize document and print workflows and to deliver genuine "value through data" for all golf enthusiasts.

As the "Global Print Partner of the BMW Group," Konica Minolta wishes all involved great success!

Startup spirit since 1880 - The RheinLand insurance group

The RheinLand insurance group is a family-run insurance group with headquarters in Neuss. In addition to Germany, the sales area also includes the neighboring Netherlands. As an innovative company, the RheinLand Insurance Group has been highly engaged in the digital transformation at all levels for several years. With around 900 employees, the RheinLand Group is one of the largest employers in the Düsseldorf-Cologne metropolitan region. The market-focused business model consists of three different sales channels: RheinLand Versicherungen (own external service), rhion.digital (Distribution of brokers) and Credit Life (Banks and Co-operative distribution). The continuous market success of RheinLand Insurance Group is based on multiple award-winning insurance products, comprehensive services, consistent customer focus and clear guidelines across all company areas.

ROBINSON – Quality leader in club holidays

ROBINSON is the quality and market leader in the premium segment for club holidays. The portfolio comprises 26 clubs in 15 countries, from the Austrian Alps and the Mediterranean to exotic destinations such as the Maldives, Cape Verde, Vietnam and Thailand.

Sports and activities are at the heart of the ROBINSON experience. Whether tennis, golf, water sports, fitness or yoga: the clubs offer diverse opportunities for all levels. Highly qualified coaches support guests in trying new sports or improving their skills. Modern spa areas provide relaxation and recovery.

The three club formats "FOR FAMILY", "FOR ADULTS ONLY" and "FOR ALL" make it easy for solo travelers, couples, groups of friends and families to find the right club. ROBINSON stands for quality, diversity and special experiences. Robinson Club GmbH is a subsidiary of TUI Group, headquartered in Hanover, Germany.

Securitas Germany - Your safety is our mission

Securitas is the world's leading partner for intelligent protective services. Our solutions in security services, technology, fire protection and risk management enable our more than 150,000 customers to see a different world. We are present in 44 countries and our innovative and data-driven approach makes us a trusted partner for many of the world's best-known companies. Our 341,000 employees live our values of integrity, vigilance and helpfulness, and our goal is to help make your world a safer place.

St. Leonhards Quellen – For me. For you. For every day.

For years, the water from St. Leonhards Springs has been among the best-selling waters in Germany’s organic retail market. This natural mineral water stands out for its exceptional quality and pleasantly smooth taste, making it the perfect companion for everyday life.

Over many decades, the water from the St. Leonhards Spring accumulates in a protected underground deep-water source. As it passes through various layers of earth and rock, it is naturally filtered. During this process, the water releases unwanted substances while simultaneously absorbing valuable minerals. This unique interaction gives it its distinctive taste.

Ströer is a leading German media house and is focusing on the strength of the OOH business with its “OOH+” strategy, supported by the ‘Digital & Dialog Media’ and ‘DaaS & E-Commerce’ segments. Ströer's media portfolio offers options for intelligently linking effective communication measures in the digital and public areas. The company has around 11,500 employees at around 100 locations. In fiscal year 2023, Ströer generated revenue of EUR 1.91 billion. Ströer SE & Co. KGaA is listed on the MDAX of Deutsche Börse.

Suuapinga | Specialty Coffee and Bakery from Munich

Suuapinga stands for exceptional specialty coffee, artisan roasting and genuine hospitality. What started as a small café in Munich has grown into a coffee and bakery brand with multiple locations, its own roastery and an in-house bakery. We source coffees from carefully selected producers and farms and roast them in small batches in Munich to highlight the unique character and origin of every bean. Quality, transparency and craftsmanship are at the heart of everything we do. As a Supplier Partner of the BMW Open, we are delighted to serve players, guests and partners with outstanding coffee and create memorable moments both on and off the course.

Who we are

The Süddeutsche Zeitung reaches millions of readers every day across all its channels. Our constant striving is to reveal the truth behind the headlines. Through that striving, our aim is to remain what we have become over the past 80 years: the newspaper that sets standards in Munich, throughout Germany, and far beyond.

Champagne Taittinger

Champagne Taittinger embodies French elegance, living family tradition, and exquisite craftsmanship. As one of the last great Champagne houses still in family ownership, it is now led by the seventh generation – Vitalie and Clovis Taittinger. Together with their passionate team, they unite heritage with innovation, continuing the story of a house that has stood for quality, vision, and unforgettable moments since 1932.

Defined by the refined character of the Chardonnay grape, every cuvée carries a signature style: finesse, freshness, and timeless elegance. Taittinger is more than just Champagne – it is a mission of happiness.

Sand Stone: Redefining  Wellness Luxury Living

Introducing Sand Stone by Technogym, a new collection for exclusive wellness spaces that redefines luxury living. Inspired by the warmth of Mediterranean sandstone, it offers a sophisticated palette that combines performance and timeless elegance, making it ideal for home design. The neutral tones and meticulously designed finishes allow the products to blend perfectly with wood, stone, and other high-quality materials, creating authentic and immersive environments.

The versatile Sand Stone aesthetic enables the creation of complete wellness spaces that include products for cardio, strength, and functional training with a consistent feel. This creates a refined experience across different product lines such as Technogym Checkup, Artis, Biostrength, Personal, and Technogym Reform. The innovation extends to the materials: Speckled Stone casings, Warm Titanium frames, clay-like tactile surfaces, and details in Beech and ash wood. Together, these elements create a holistic design language with warm tones for a unique wellness experience.

TOTO brings luxury to bathroom culture. Japan’s leading supplier of bathroom products develops comprehensive solutions for high-end private and public bathroom spaces around the world, including the European market since 2009.  Creating innovations that deliver the

ultimate in design, comfort and hygiene without revealing the sophisticated

technology integrated within. The company is shaping bathroom design with innovative sanitary ware, faucets, and, most importantly, WASHLET – selling over 70 million worldwide. TOTO’s Japanese design philosophy reflects a respect for others. It centres on people and their needs,

inspiring intuitive, easy-to-use products and elegantly understated designs. 

Vestas is the energy industry’s global partner on sustainable energy solutions. We design, manufacture, install, and service onshore and offshore wind turbines across the globe, and with more than 203 GW of wind turbines in 88 countries, we have installed more wind power than anyone else. Through our industry-leading smart data capabilities and unparalleled more than 164 GW of wind turbines under service, we use data to interpret, forecast, and exploit wind resources and deliver best-in-class wind power solutions. Together with our customers, Vestas’ more than 36,000 employees are bringing the world sustainable energy solutions to power a bright future.